Written By: Paula Bruder  |  Camera/Editor: Ty Yachaina 

(NYC Oct 2024) The National Association of Broadcasters annual NYC show was held from October 8-10 at the Javits Center, solidified its reputation as a premier event for professionals in broadcasting, media, and entertainment. This year’s show placed a significant emphasis on virtual production, highlighting its transformative impact on content creation and storytelling.

Virtual Production Unplugged: A Deep Dive

One of the standout sessions was “Virtual Production Unplugged,” which offered attendees an in-depth exploration of how virtual production is reshaping the industry. Held at Industry City in Brooklyn, this two-day event brought together brands, agencies, and creatives to discuss the fusion of creativity and technology in modern filmmaking. Speakers such as Steve Giralt, founder and director at The Garage, and Rosanne Limoncelli, PhD, Senior Director of Film Technologies at NYU, shared insights into the practical applications and future potential of virtual production. The session underscored the importance of collaboration between technologists and storytellers to push the boundaries of cinematic storytelling.

Brainstorm’s Suite 6.1: Pioneering Real-Time 3D Graphics

Brainstorm showcased its latest Suite 6.1, featuring significant advancements in virtual production and real-time 3D graphics. This suite offers seamless integration with Unreal Engine 5.4, allowing users to manage and edit Unreal Engine blueprints directly from Brainstorm’s interface. The dual-GPU support enhances performance, particularly in extended reality (XR) environments, enabling high-quality virtual production from a single workstation. These innovations are designed to streamline broadcast workflows and elevate the quality of virtual content, making high-end virtual production more accessible to a broader range of creators.

Educational Opportunities: Post|Production World New York

The Post|Production World New York conference offered a series of sessions dedicated to virtual production, including an “Introduction to Virtual Production” led by industry expert Gary Adcock. This session provided attendees with a comprehensive overview of the art and technology driving this rapidly growing segment, emphasizing the integration of physical and digital elements to create immersive storytelling experiences. Such educational offerings are crucial in equipping professionals with the knowledge and skills needed to navigate and leverage the evolving landscape of virtual production.

The Future of Virtual Production

The advancements and discussions at NAB Show New York 2024 highlight the accelerating adoption of virtual production in the media and entertainment industries. By enabling real-time collaboration and the seamless integration of digital assets, virtual production is transforming traditional workflows and opening new creative possibilities. As technology continues to evolve, it is anticipated that virtual production will become an integral component of content creation, offering innovative solutions to meet the dynamic demands of modern audiences.

In conclusion, NAB Show New York 2024 served as a pivotal platform for showcasing the latest developments in virtual production. The event provided industry professionals with valuable insights, tools, and inspiration to embrace this transformative approach to storytelling, underscoring the collaborative efforts of technologists and creatives in shaping the future of media production.

For a visual recap of the event, you can watch the following video: